Platform migration

sparstrom Energievertriebs GmbH (a subsidiary of the badenova group)

4 months

Until the new website was live on the badenova platform

2023

Since then, sparstrom has run on the shared badenova platform

Active

Ongoing development of the SEO tools in Storyblok

Challenge

One brand, its own codebase

sparstrom ran on a standalone platform with its own components, its own stack and its own content management, technically decoupled from the sister brands in the group.

Consolidate without losing SEO

Move the website completely onto badenova's multi-tenant platform, and not just preserve the sales brand's SEO strength, but expand it.

What changed

Before

Own codebase
Own components
Own content management
sparstrom website

A separate system that has to be maintained alongside the platform.

After

badenova platform
sparstrom theme
Storyblok + SEO apps
sparstrom website

New features from the shared component library benefit sparstrom automatically.

Solution

Dedicated theme on the component library

Components consolidated onto the badenova component library. sparstrom's brand colors, typography and tone stay as they are.

Storyblok migration

All editorial content moved over, with URL structures, metadata and SEO signals preserved.

Custom Storyblok apps for SEO

Custom plugins in the Storyblok app framework extend the CMS with SEO tools specific to sparstrom, right in the editorial team's editor.

Painless cutover

Switchover with no noticeable live impact on SEO or user experience.

Result

One platform, its own brand.

sparstrom runs entirely on the badenova platform, there is no separate codebase left to maintain, and the branding is preserved. Through the custom SEO apps, sparstrom has tools that no sister website has in this form. The migration proves that the multi-tenant architecture scales.

“Throughout the entire project, openness and mutual respect came first. That built a relationship of trust that continues to this day. The new website went live within just four months.”