Lars Thomsen

The channel opens with “Thomsens Thesen”: four episodes in three weeks, each with one clear statement. The new learning, the price of fear, the robots are coming, the end of stupidity. Lars speaks freely; we make sure a thought becomes a video people watch to the end.

That set the pattern that still holds: one thesis per episode, a thumbnail that sharpens it into two lines, and a calm, high-quality look instead of fast effects.

From December 2024 a new episode comes out every week. We film in the alm studio on Lake Constance, where the full kit lives: cameras, lighting, sound, sets. Lars and Oliver come in to shoot; everything else is ready.

Every long episode becomes several shorts for YouTube, Instagram and TikTok. That way the same thesis reaches people who would never listen to an hour of podcast.

For a long stretch the channel ran under the future matters brand, Lars’ company. We built a fixed design system for it: the yellow fm mark, “hosted by Lars Thomsen”, a black-and-white portrait on the left, the topic in two lines on the right.

Alongside came the future matters podcast with Oliver Mehler, Head of Research at future matters: two futurists talking about AI, robotics, energy and work. 33 episodes so far.

Back from a trip to China, Lars spends 18 minutes on what he saw there and what it means for Europe. “Back from China: the bitter truth about our future sleep” passes 163,000 views, more than ten times a typical episode.

We kept turning the topic: “China’s master plan”, the episode on robotics as the world’s biggest growth industry, and in summer 2026 a five-part series on the China trip. A channel lives on spotting what works and then sticking with it.

Since August 2026 the channel runs under Lars’ own name again. Two years taught a clear lesson: people follow people, not logos. So Lars is now in the frame himself, speaking straight to camera, and the thumbnails show him instead of a mark.

The first episode in the new look, “The future of work: 200 weeks that will decide Europe’s role”, passed 13,000 views in its first month.

We are big fans of Lars and Olli. Their way of thinking about the future is curious and open, without the usual tech euphoria and without the usual pessimism. They look at technology and at the people using it with the same attention.

For us this is more than a production job. Sitting in the studio every week with two futurists talking AI, robotics and work keeps us on top of things too. And that they trust us with their formats is both a mandate and a compliment.